Like Native ads a few years ago, push notifications are rapidly growing in popularity as a new but effective traffic source option for affiliate marketers.

The reason that’s happening is simple.

Push notifications keep you in direct contact with users who have already shown interest in what it is you’re promoting which provides you with higher CTRs (click-through rates).

Considering that an affiliate’s ability to properly communicate to users greatly determines their success in affiliate marketing, this should tell you that push traffic is something that you should think about adding to your promotion strategy.

Interest in ‘push’ is growing and so are the wallet sizes of affiliates using it to acquire traffic. This has influenced a number of PPV traffic platforms to introduce push notification technology.

We’ll expand on that further in the post, but first let’s make sure you fully understand what push notifications are and what they accomplish so that you can make an educated decision on if you should use them to acquire traffic.

How do Push Notifications Work?

There’s two types of push notifications, mobile and browser.

Anytime you download an app to your phone you’ll likely receive a message asking you if that app can send you notifications in the future. Web browser notifications work the same way except specific websites push the messages through the browser a person is using.

push notifications

> When users land on a site with push notifications functionality (or your landing page), their prompted by a message bubble to decide whether they’d like to receive notifications from that site in the future.

> If they choose yes, they’re giving that site permission to send them messages will which alert them of news, promotions, etc..

> Those messages are “pushed” by the site to every user who opted-in and typically are comprised of an image, copy, and a link to site or page.

Why are Affiliates Using Push Notifications?

Push notifications are a unique form of traffic for affiliate marketers in that they offer long-term benefits that you won’t get from many traditional forms of traffic.

Unless you’re building an email list, it’s often difficult to stay connected to the users you’re directing to your landing pages, and e-mail lists typically have low opt-in and click-through rates. That means next time you promote an offer in the same niche you’re essentially trying to acquire the same traffic all over again which is obviously a waste.

With push, once a user opts-in to receive notifications, you can send them notifications for future campaigns or landing pages indefinitely. Think of them as a long-term investment, allowing you to build a network of users that:

1) Have given you full permission to send them notifications/messages/links
2) Care about the niches/products/services you’re promoting to them

Some additional benefits to using push include:

Little to no bot activity due to users needing to opt-in
Can be used with other traffic sources to expand your opt-in userbase
Easy to utilize A/B testing

Promoting MaxBounty Campaigns with Push Traffic

We encourage you to utilize push traffic to promote MaxBounty campaigns if you decide it suits your strategy.

For now, we are currently defining push notifications as a form of contextual traffic. That means if an offer allows contextual, the advertiser will be comfortable with you acquiring traffic through push.

Rather than just telling you why you should consider using push traffic to promote campaigns, we’re also going to recommend a few push traffic platforms.

Each will provide you with necessary features and functionality, so browse their sites and utilize any available demos to help you decide which one meets your needs the best.

RTX Platform

RTX (also formerly 50onRed) put a ton of focus on helping you optimize your campaigns, and new signups earn $100 in promo bucks when they spend $75 within 7 days of signing up through the below link.

Learn more

PropellerAds

A consistently popular choice for push traffic among affiliates due to their experience and expansive features including adblock bypassing and user activity targeting.

Learn more